Here is a nicely written article that appeared in Forbes.com today.
http://onforb.es/zuLsjM by Larry Olmsted
I am not a hero yet but I am proud to have very good connections in 3 cruise lines that I do most of my business with. Also, I can organize very special trip to Russia behind the scenes because I am from there. My Russian friends are in travel industry, museums, ballet, music, figure skating, etc. This helps me create unique extensions for commodity products as genealogical research in the National Archive or lessons from famous musician or gymnastic coach.